Case Studies
Communications & Staffing
Internal communications for Exemplas
Exemplas was undergoing major changes- moving physical location, separating out its operations and recruiting new staff
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Promoting the Exemplas offer
Exemplas ltd needed to market itself and structure its resources and services to meet the commercial needs of companies in all sectors
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Communications Champions in Leicester College
With 4 campuses, part-time staff and many staff working off site, Leicester College had an urgent need to provide better communications as it went through considerable changes and major campus and curriculum development programmes. An invitation to all staff to form a Communications Committee received an excellent response and a group was formed which met monthly
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Setting up the new department at Exemplas
Following the win of a new contract Exemplas needed to market itself for the first time and to set up a sales and marketing department
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Sales
Reviewing key marketing activities and partnership working
A partnership working agreement required review to maximise return for both partners. Key to this was a review of current marketing practices.
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Contact centre for university courses
Exemplas was asked to set up a contact centre to handle enquiries and bookings for the University of Hertfordshire’s new part-time courses aimed at businesses
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Marketing
Business startup in Northants
When approached by a new startup company in Northamptonshire to offer all types of advice ranging from business planning to marketing strategy- Oysterjam rose to the challenge.
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Leicester College is introduced
Leicester College was the renamed merger of two colleges which then became a major provider of Further Education in the East Midlands
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Delivering marketing support for the IM
As a newly merged organisation, the Institute of Management wanted to introduce marketing support for its different departments, supplying a wide range of services from careers advice to publications and training courses.
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DMU in 4 places - a branding challenge
De Montfort University had to create awareness of its new name (from its Polytechnic days) as well as successfully embracing the different characteristics of its campuses in four different locations in the United Kingdom
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Business Development & Strategy
Business startup in Northants
When approached by a new startup company in Northamptonshire to offer all types of advice ranging from business planning to marketing strategy- Oysterjam rose to the challenge.
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Reviewing key marketing activities and partnership working
A partnership working agreement required review to maximise return for both partners. Key to this was a review of current marketing practices.
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New commercial focus for B2B organisation
At Exemplas, a change in government rules in 2006 meant that selling commercial services had to be separated from the new regionally focused Business Link operations
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Promoting the Exemplas offer
Exemplas ltd needed to market itself and structure its resources and services to meet the commercial needs of companies in all sectors
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“A new commercial strategy for the CMI”
The CMI has promoted and supported effective management for many years and embarked on a new direction- to promote more actively the services it provides to organisations
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Testimonial
"I genuinely believe that Marianne has enabled us to take our company to a significantly higher level in the key areas of strategic planning, measurable and specific expectations and in increasing future sales. I would very happily and confidently rec..."
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"I had the pleasure of working with Marianne during her time with the University of Cumbria. Marianne met the challenges of her very important role with determination and vigour. I was very impressed by the extent and nature of her achievements in the..."
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"Marianne made a significant impact on how the University presents itself which has already contributed to increased awareness of the organisation and demand for places. She also played an important role in business process revue and improvement, rais..."
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