Marketing

Brand development

• Do you manage your brand(s)?
• Do you understand the brand image, personality and values that your brand represents?
• Are you distinctive, competitive and easily understood?

There’s so much to managing a successful brand that determines the potential success of its market performance but we often do not take the time to either clarify the answers to the questions above or even take steps to carefully manage the brand. And a brand is not just a pretty logo or clever website- it’s all of those and more.

The way you manage your brand, how you communicate, how your staff perceive and live the brand and how you appear to potential and current customers should not be left to the subconscious.

Oysterjam will help you to understand the brand impact you have and how to develop and enhance it in the way that best meets your business and cultural objectives.

Marketing planning and review

Whether starting a new venture, entering a new market, or implementing your business plans for the next year or so, planning the marketing activities to help to achieve targets is essential. Depending on how ambitious your goals are, you will need to map the resources, timing and content of the marketing activities which will provide maximum impact towards achieving those goals.

• Do you need to communicate differently, to new target customers, in new media, at different times, with new messages?
• Have you run a successful marketing campaign which now needs to be reinforced and followed up?

Oysterjam will plan your marketing with you in the context of your business goals and resource allocations.

We will review the success of previous marketing activities and recommend future marketing plans and support.

Marketing management

With or without a plan do you have someone to manage the implementation of your marketing activities?

Are there performance measurement tools in place and are the staff trained and competent to handle any marketing challenge that you throw at them?

At Oysterjam we can specify the skills and recruit your marketing team, devise and implement measures to try to ensure you get best value from your marketing and help with the day to day management and progress chasing of planned activities.

And when the unexpected hits and you have to take remedial action (manage communications, media relations, or take quick marketing steps to deal with new circumstances for example) then Oysterjam provides the capable hands to deal with the issues.

Marketing management services include Advertising, Direct marketing, PR, Web development, market research, internal and external communications and sales (see also Sales section.)

Oysterjam provides marketing management services on a project or regular basis- request a quote.

Training in Marketing

• Do you have gaps in your marketing expertise?
• Are you developing an in-house marketing team who may have gaps in their areas of expertise?
• Do you provide services for new or growing businesses and would like to add marketing to the training and development you provide?

Oysterjam can help with marketing training, from introducing marketing concepts to practical steps to get your marketing activities up and running.

Commissioning and managing marketing agencies

• What about acquiring exhibition materials, packaging or advertising?
• Do you need to get someone to produce press releases or handle the media?
• Can contact centre staff, and/or sales teams boost your capacity to get orders?

Oysterjam can help you to determine the nature and scale of your need, source and commission external agencies for you. We will manage those agency relationships if you need us to.