Sales

Sales Planning

Now that you have decided what you are selling, how it is priced, promoted, packaged and delivered and who it is targeted at how are you going to sell it?

Whether you have a contact centre at your premises, use a field force, direct sale on-line , external appointment making agencies or all of these, then it will need planning.

There are cyclical markets which peak at certain times of the year and you might have planned, timed, specific marketing campaigns to drive up sales so it is important to consider this in the planning of resource allocation.

What about when and where your potential customers might be accessible, contacting past and current customers and new potential customers who may have emerged since you last planned a sales drive?

Have you planned the sales process- getting the goods/services to the customer, after sales support and follow up for repeat sales?

Oysterjam will sit down with you to plan how the sales function needs to work to achieve targets and capitalise on marketing campaigns.

Sales management and targeting

• Managing sales can be closely tied to information gathering and performance measurement.Firstly what do you know about sales patterns, top clients, why and what they buy, when and how much?
• Do you have a Customer Relationship Management platform and ways of analysing data to understand the key profiles of good and potential customers?
• Once you know who you want to sell to how do you manage the sales force or sales media and set realistic targets?

Oysterjam will analyse your key sales requirements and help you to introduce the right management systems to suit you and your customers.

Whether setting up sales processes and practices (calls made, conversion from calls to sales etc.) or introducing commission schemes we can advise.

If you need to contact past and/or inactive clients we can help too.

We can help to establish contact centres for both outbound and inbound calls.

Client relationship management

Whatever your system of managing client sales records Oysterjam will help you to establish best practice in the frequency and methods of client contact to maximise keeping even inactive clients “warm”.

You might want to establish regular newsletters, e-zines or other methods of keeping them informed but also ensuring that the field force do not lose contact with their clients.

Most customers buy from people and people with whom they have an active and good relationship. We will recommend processes to help you to build regular customer contact into the day to day business, be able to adjust and monitor performance and ensure that you retain and grow your client base.